About

Paris C'est la Vie
25+
Years of Experience
Paris Lily of the Valley
Icon
Expert Guidance on the French Market

Deep understanding of cultural, linguistic, and business nuances to help businesses succeed in France.

Icon
Flexible Service Packages

Options including Starter, Premium, and Custom packages to meet various business needs.

Icon
Hands-on & Personalized Approach

A dedicated partner providing tailored solutions rather than a one-size-fits-all service.

About Me

Bonjour! I’m Elke — founder of Monceau Communication, and your bridge between Estonia and France.

After 24 years in France and a 25-year career in communication, PR, and business development, I’ve learned one thing: success in a new market starts with speaking the right language — culturally and strategically.

At Monceau Communication, I help Estonian companies (and select global brands) land smoothly in the French market. From localizing your story to navigating media, partnerships, and press, I bring a mix of strategy, storytelling, and seasoned know-how to every project.

Read more

Why work with me?

  • I don’t just translate words — I adapt intent, nuance, and tone to make your message land naturally.
  • I’ve helped brands open multi-million-euro markets and gain meaningful media exposure.
  • I know how to balance cultural sensitivity with business impact (and a bit of croissant diplomacy).
  • I partner with a HealthTech & Healthcare veteran (30+ years experience) to offer leadership consulting when needed.

Think of me as your strategic + creative co-pilot for market entry and growth in France — whether you're launching, scaling, or just trying to figure out why your French copy still sounds like Google Translate in heels.

Let’s make your message resonate — from Tallinn to Toulouse.

Elke Aun
Paris Bistrot

Why France?

My love affair with France didn’t start with a plane ticket — it began in Estonia, through the language, the literature, and a fascination with a culture that felt both poetic and precise.

Life then took me across the Atlantic, where I spent a decade studying and living in the U.S. and Canada. Immersed in North American energy and openness, I earned degrees in French, Spanish, marketing, and communication — but more than that, I learned how to see the world from many angles. It taught me that language is never just about words — it’s about people, context, and connection.

Read more

France became home 24 years ago. And since then, it’s not just where I live — it’s the place where I’ve built a life, a career, and a deep understanding of how things really work here: the unspoken codes, the love of precision, the charm, and yes, sometimes the paperwork.

Working with international clients, I’ve seen time and again how much easier — and more effective — it is when your message is rooted in cultural understanding. Because success in France isn’t just about translation. It’s about knowing how to navigate the nuances, anticipate expectations, and speak to people in a way that truly resonates.

That’s what I help my clients do — with clarity, empathy, and the right touch of je ne sais quoi.

Strategic Growth

11M € Market unlocked for a SaaS company.

11M €
Years of Experience

25+ years of expertise in strategic communication, content marketing, and business development.

25+
HealthTech and Healthcare Experience

30 years of experience in HealthTech and Healthcare international leadership.

30+
Process

Our Process

Paris Brasserie

1. Discovery & Strategy

We start by understanding your business, goals, and challenges. Through in-depth research, we develop a tailored strategy that aligns with your objectives and the nuances of the French market.

2. Positioning & Messaging

We craft compelling brand messaging and communication strategies that resonate with your target audience, ensuring cultural and market relevance.

3. Execution & Engagement

From content creation and PR to networking and market expansion, we implement your strategy, helping you build relationships, increase visibility, and drive growth.

4. Optimization & Growth

We track performance, analyze results, and refine strategies to maximize impact, ensuring long-term success in the French market.

WhatsApp Profile Images
Elke Aun
Monceau Communication
Elke Aun
Hi! 👋
How can I help?
Start conversation